An Overview of Common Data Visualization Mistakes | Toptal®

Have you ever pondered whether fonts on a website truly matter in web design in NZ? Then it’s time to mold your questions into how much it matters. Undoubtedly domain and hosting are essential aspects of creating a great website.

But having a great website design in NZ is equally essential. But do you know that web design is 95% typography, and the fonts of your typography can significantly change the meanings of words right before your eyes? 

Fonts are the one that conveys your brand’s identity and ensure easy content consumption. However, many website owners make mistakes and wrongly import font to websites, leading to poor web design choices and user dissatisfaction. 

Thus, to avoid this, let’s explore the seven common mistakes to avoid when choosing a font for your website in this article.

 7 Common Mistakes To Avoid When Choosing a Font For Your Website

1. Too Many Fonts

Using too many fonts on a single website is one of the common mistakes many website creators make. According to a study, using 2-3 fonts per website provides a harmonious balance between variety and cohesion. Thus, avoid overloading your website with different fonts that can create a cluttered and chaotic appearance, resulting in visual confusion and a lack of consistency.

2. Ignoring Readability

While artistic fonts can be appealing, but prioritizing aesthetics over readability can hamper users. The fancy fonts may look impressive, but it is challenging for users to read the content. As a result, they’ll likely leave your site, which increases the bounce rate and decreases your search engine ranking.

3. Inadequate Contrast

Choosing fonts with poor contrast against the background can strain users’ eyes and make reading difficult. A lack of contrast can also negatively impact accessibility for visually impaired individuals. According to the Web Content Accessibility Guidelines (WCAG), a minimum contrast ratio of 4.5:1 for standard text and 3:1 for large text.

4. Inconsistent Branding 

A consistent brand presentation across different platforms can increase revenue by up to 23%. It is essential to add fonts to your website that align with your brand’s identity and messaging; otherwise, it can create confusion and dilute your brand image.

5. Neglecting Different Devices Compatibility

Fonts that look great on a desktop might translate poorly to other devices such as mobile and tablets. Thus, neglecting font compatibility and readability with other devices leads to bad user experience and readability issues for other device users.

6. Overusing Decorative Fonts

Decorative or script fonts are useful if you want to add flair to your website, but using them excessively can make your content appear unprofessional and hard to read. Thus, try using these fonts on headings or logos.

7. Disregarding Hierarchy

Font hierarchy is crucial for guiding users through your content as it improves content scannability, allowing users to quickly find the information they’re looking for.  Ignoring proper hierarchy can lead to a lack of visual structure, making it challenging for users to identify headings, subheadings, and body text.


By understanding and avoiding these common font mistakes, you choose the right font for your website. Ensure that you create a balance between aesthetics and readability. A visually attractive and user-friendly website will help you to communicate your message effectively and engages your audience leading to a positive user perception of your brand in this digital realm.