Xiaomi – a widely regarded Chinese electronics enterprise – has develop into a effectively-recognized title in the smartphone market place globally. The enterprise had gained some reputation as the Apple of China in its early times, but with its expanded presence in areas including India, it was able to develop into a residence title for thousands and thousands of individuals. Lei Jun founded Xiaomi as an Online enterprise in April 2010 following remaining a component of entities these as Kingsoft and UCWeb. But he just isn’t by yourself guiding its accomplishment. He, in simple fact, founded the enterprise in partnership with previous Google China govt Lin Bin and 5 other business faces, particularly Dr. Zhou Guangping, Liu De, Li Wanqiang, Wong Kong-Kat, and Hong Feng.
In a span of 10 decades, Xiaomi efficiently elevated the bar for global smartphone makers and produced the levels of competition tougher for founded and matured gamers including Apple and Samsung. The enterprise also wrote its accomplishment story in India, where domestic firms these as Karbonn, Micromax, and Spice had to chunk the dust largely thanks to the arrival of Mi and Redmi branded phones by the Chinese entity.
As Xiaomi is celebrating its tenth anniversary, here is a swift timeline about its evolution and expansion across the globe.
April 2010: The establishment
Co-founders Lei Jun, Lin Bin, Dr. Zhou Guangping, Liu De, Li Wanqiang, Wong Kong-Kat, and Hong Feng founded Xiaomi in Beijing in April 2010. The enterprise set up its existence with a “Mi” brand that stands for “Mobile Internet” amongst other meanings including “Mission Impossible”.
August 2010: Launch of MIUI
Soon following creating its brand name and entity in China, Xiaomi in August 2010 introduced MIUI as its Android-based mostly firmware — an respond to to Samsung’s TouchWiz but with tons of components matching Apple’s iOS. The enterprise also shaped a checklist of contributors for screening MIUI, a team of individuals it phone calls Mi fans. Rivals these as Huawei and Oppo also followed in the footsteps of Xiaomi and introduced their tailor made firmware variations. Also, MIUI has in excess of 279 million users globally.
August 2011: Unveils its 1st smartphone
Xiaomi took a calendar year following unveiling the MIUI tailor made firmware to unveil its 1st smartphone based mostly on that proprietary giving in August 2011. It named the cellular phone the Mi one that did not enter India but commercially went on sale in some East Asian markets, of training course, including China.
July 2013: Expands smartphone lineup by bringing Redmi phones
Right after acquiring initial accomplishment with its very affordable Mi smartphones, Xiaomi expanded its lineup in China by launching Redmi as its sub-brand name and introduced the Redmi one as the 1st smartphone from its new portfolio in July 2013. The Redmi brand name is now catering to the masses, whilst Xiaomi needs to concentrate on the premium market place with its Mi brand name.
February 2014: Sets up 1st headquarters in Singapore to go beyond China
The firm’s early journey was minimal to China to a major extent, but Xiaomi took a phase to go beyond China and announced Singapore as the area for its 1st worldwide headquarters in February 2014. Subsequent Singapore, the enterprise expanded its footprint by creating workplaces in Malaysia, Philippines, and India.
July 2014: Enters India with Mi three
Right after a great deal anticipation many thanks to its very affordable choices, Xiaomi ultimately entered India in July 2014. The enterprise introduced the Mi three as its 1st smartphone in India that offered like hotcakes. It also appointed previous Jabong co-founder Manu Kumar Jain as its India head and began its functions domestically in the region by having inputs from Vice President Hugo Barra, previous Google Solution Management Director. In 2017, Jain was elevated to Barra’s part since the latter moved to Fb to guide its digital actuality (VR) team.
July 2014: Provides Mi Band as 1st wearable
Xiaomi originally produced its accomplishment as a smartphone maker, but in July 2014, it expanded its item variety by launching the Mi Band as its 1st wearable. The extremely-very affordable Mi Band had a 30-day battery lifestyle and characteristics these as sleep and physical fitness tracking. It was priced at Rs. 999 in India ($13 in the US). Just months following its start, the Mi Band strike the milestone of a million shipments in December 2014.
August 2015: Commences generating phones in India
Xiaomi kicked off its India producing functions in August 2015 by partnering Foxconn. The enterprise founded its 1st facility at Sri City in Andhra Pradesh. It was the firm’s 2nd plant exterior of China, with the 1st remaining in Brazil. In November very last calendar year, the enterprise announced that as a great deal as ninety nine % of its phones offered in India are produced in India.
May perhaps 2017: Opens 1st Mi Dwelling keep in India
At first, Xiaomi was recognized for marketing smartphones through on the internet channels. The enterprise, on the other hand, in May perhaps 2017 founded its 1st Mi Dwelling keep in India — in Bengaluru — to not just market but also showcase its item lineup to Indian buyers. This was a follow up of the firm’s initial go to tie up with retail companions these as The Mobile Retail store for marketing pick styles offline in the region. Xiaomi’s offline system possibly assisted improve its business in India as it offered in excess of a million products offline in a one day in January this calendar year.
January 2018: Passes Samsung to develop into top rated smartphone seller in India
The increasing accomplishment of Xiaomi produced issues tough for Samsung that had led the India smartphone market place for some time. In January 2018, studies from research companies Canalys and Counterpoint Investigation revealed that Xiaomi ultimately surpassed the range of India shipments produced by Samsung and captured a market place share of 25 % in the fourth quarter of 2017. This was up from the nine % Xiaomi had in the fourth quarter of 2016 and two % greater than the share of Samsung in the very same quarter.
May perhaps 2018: Information for IPO on the Hong Kong Inventory Exchange
Xiaomi ultimately kicked off its initial community giving (IPO) on the Hong Kong Inventory Exchange in May perhaps 2018 with an intention to elevate $6.one billion (roughly Rs. 45,900 crores). This was drastically decreased than the initial strategy of pulling in about $10 billion (roughly Rs. 75,300 crores).
January 2019: Launches Redmi Go as its 1st cellular phone based mostly on Android Go
Though Xiaomi was well known for its pocket-helpful smartphones since its inception, the enterprise partnered with Google in January very last calendar year to start the Redmi Go as its most very affordable smartphone however. The Redmi Go is based mostly on Google’s Android Go programme. It was introduced in India at a beginning price of Rs. four,499, even though it’s now readily available at an even lesser price of Rs. four,299 now.
September 2019: Sells in excess of a hundred million phones in India in 5 decades
Many individuals in India do not know Xiaomi but are really effectively aware of its Mi and Redmi makes. This by itself demonstrates how the enterprise managed to improve its smartphone market place in the region. Owning mentioned that, the enterprise led by Manu Kumar Jain in September very last calendar year announced that it offered in excess of a hundred million phones in the Indian market place since its debut in July 2014. The rationale guiding the convincing profits range is not only the affordability of products but also the marketing and advertising tactics and on the internet-offline profits strategies that the enterprise utilized in the region.
November 2019: Unveils 1st smartwatch
Xiaomi is infamous for copying the structure of Apple merchandise and a person great example of that is the Mi Observe. The enterprise introduced the Mi Observe as its 1st smartwatch in November very last calendar year with an aluminium alloy body and a digital crown-like button that is reminiscent of the Apple Observe. The Mi Observe also operates Google’s Don OS with a tweaked MIUI on top rated.
January 2020: Can make Poco a individual entity
Related to its homegrown competitors including BBK Electronics that owns Oppo, Vivo, Realme, and OnePlus as effectively as Huawei that has Honor as a sub-brand name, Xiaomi began embracing the system of capturing a wider market place through its Redmi and Poco makes. The Poco F1 debuted as the 1st cellular phone from the Poco sub-brand name in August 2018. Having said that, the enterprise made the decision to spin off Poco as a individual entity for the Indian market place in January this calendar year. The new enterprise also not long ago introduced the Poco X2 as its 1st cellular phone out of the new system.